Capabilities
Currently I am Lead Product Designer at Driveway, where I create UX and UI solutions for driveway.com. My previous role was Director and Web & Digital at Gard Communications, where I led the strategic planning and design of websites that provide important services to diverse audiences.
I combine careful data analysis with an elegant design esthetic to solve problems and enhance user experiences. “Be kind to the user” is my guiding principle as a UX designer, and I collaborate with cross-functional team members to improve the lives of website users one interface at a time.
I believe successful UX projects are built on four pillars
Curiosity
Researching to understand and empathize with user needs and goals is key to designing successful interactive products.
Critical Thinking
Applying thoughtful analysis to user problems is crucial to enhancing usability and satisfaction.
Creativity
Designing attractive, intuitive interfaces is essential to make service-oriented websites stand out in their industries.
Leadership
Steering projects with stakeholders of authority, and translating between teams requires tact and empathy.
The skills I bring to each project
User Experience Research
• Planning and conducting focus groups
• Survey design, implementation and analysis
• User personas, empathy maps and journey maps
Website Strategy and Design
• Information Architecture (navigation maps)
• User Experience Design (wireframes)
• User Interface Design and Prototyping (mockups)
• Content Strategy (style guides, governance planning)
Usability Testing
• Website usability audits
• User stories and acceptance testing
• Card sort testing, tree testing and usability focus groups
• Accessibility testing
Workshops and Training
• Workshop design and facilitation
• Presentations and lectures
• Staff training (in person and online)
• Writing CMS user manuals
The software and tools I use
